What is SEO..?

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion.

Know these terms

Sandbox - name given to an observation about the way Google ranks web pages in its index. Google temporarily reduces the page rank of new domains, placing them into what is referred to as its "sandbox", in an effort to counter the ways that search engine optimizers attempt to manipulate Google's page ranking by creating lots of inbound links to a new web site from other web sites that they own.

Crawler - crawler is a computer program that browses the World Wide Web in a methodical, automated manner.

Sitemap - list of pages of a web site accessible to crawlers or users.

Meta tags - provide information about a given Web page, most often to help search engines categorize them correctly.

Bots - automated script fetches, analyses and files information from web servers at many times the speed of a human.

Backlinks - incoming links to a website or web page.

How to do SEO…?

• Start doing SEO from first while designing a web site. Add proper and relevant Meta keywords and descriptions for every page. Don’t have the same keywords and descriptions for all pages of your site.
• Make relevant and unique heading (h1) and title for your page.
• Make use of google trends to determine which keywords are popular among users for your niche and to know their search volume. Every word in your page matters for SEO. For example it is important to write as web page instead of webpage because it creates more traffic.
• Make use of google analytics and other tools and always keep track of your site. Update your site contents regularly.
• Add your site to search engines, Social bookmarking sites, social networking sites and link exchange directories. Make use of forum signatures and comment in relevant blogs.

All the best for promoting your site and don’t forget to leave your comment if you find this post useful.

Regards,
Srinivasan.